A4T panel - where to look for Lift/Conversion metric

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YT_Tsutsui
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07-04-2021

It may be such a basic question but there has been a few different interpretation of this, so can you please help clarify. 

 

When we look at A/B test report generated through A4T panel, like the example on the documentation: 

https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/panels/a4t-panel.html?l...

 

YT_Tsutsui_0-1617847385171.png

 

Lift (Mid point), -1.78% 

Confidence, 46.27% 

Or, are we supposed to read the Experience A (not control) row

Lift: -12.98%
Confidence: 74.82%  

 

Thank you for your help!

 

YT

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