As part of a series of tests on the website navigation, I plan to add an entirely new drop-down menu with the goal of better surfacing some useful, but relatively hidden content.
I would like to add click-tracking to each of the new links in the navigation to determine which one is used most frequently.
When using A4T, it only appears possible to add one click-track event as a goal metric. I want to be able to capture clicks for each of the different navigation links, and ideally be able to determine whether they were visiting from a mobile/tablet/desktop.
I assume I need to leverage the mbox on the page in some way, does anybody know a way of achieving this?
The test has been built using the VEC and using the older mbox.js implementation.
it would be similar to how you would implement click tracking with an mbox. We actually call the track.event for Target at the same time we populate the eVar.
We just fire and eVar with click actions since we are using A4T. So for example....
If the user clicked on the new nav you could fire "eVar99=newnav" and they click an option you would fire "eVar99-newnav_element1" This would give you the ability to look in AA to see what the visitors for each cell are engaging with by test cell and you'd be able to add any segment including mobile, desktop, etc.
This limits you to reporting in AA.
Another option is to have 2 campaigns in Target. One that has mbox click-tracking and then one that sends data to AA. You could slice and dice in AA and implement the mbox clicks in the separate campaign. A lot of work yes
We've used both options to measure clicks and engagement.