A/B Testing - orderConfirmPage parameters not reflected in Reports



New launch for Target Standard.  Have all debugging tools and have included output in attachments. Parameters for orderId, orderTotal and productPurchsedId appearing in the DTM generated MBox=orderConfirmPage. 

A/B Summary: Swapped images on my homepage; determine if lift in revenue via clicks on experience and subsequent revenue generated when in path to purchase.  I can see the hit count increase for the visitor and the success metrics, but no order revenue.

My activity goal page set up: 

  1. Goal Metric - Click Newly Swapped Out Asset: http://screencast.com/t/NnExEbPeQqov
  2. Additional Metric - Revenue: http://screencast.com/t/h9uZic0O

When I remove the goal metric for the click and use only the orderConfirmPage as my goal, I have revenue flowing as expected.  This however is not a valid test, since we only want to count revenue associated with a path to purchase that includes the relevant click in the experience.   

Accepted Solutions (1)

Accepted Solutions (1)



Hi David ,

Since you want to determine lift in revenue via clicks on experience and subsequent revenue generated when in path to purchase. I assume that you have created  Additional Metric - Revenue  as dependent success metrics i.e. incrementing  Additional Metric - Revenue  only if a visitor reaches the Goal Metric firstCan you please verify by going to Advanced settings of Additional Metric :Revenue that "Goal Metric" i.e. Primary Goal is selected as a Dependent success metric

Geenrally,  Dependent success metrics will not convert in the following cases:

  • If you create a circular dependency in which metric1 is dependent on metric2 and metric2 is dependent on metric1, neither metric can convert.
  • Automated Personalization activities release users and restart the activity when conversion metrics are reached, so any metric dependent on the conversion metric will not convert.

In case , you are good witth all the above mentioned  , Please share yuor target account login details in a private message so that we can debug the issue at our end.

Thanks & Regards 

Parit Mittal

Answers (1)

Answers (1)



Success!  I have set up my additional metrics data as per your instructions, see attached, and after a bit of latency the parameters passed in via my mbox=orderConfirmPage are appearing.

I thought that this dependent goal firing had to be something everybody has in place for experiences, etc... Thanks for the assist... I missed this step in the documentation/manual. 

Will Standard version support Category Affinity in my audience set up; I understand product recommendations are only available in Premium. Is there examples on how to properly build a visitors category affinity.  See attachment as my first attempt.