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Please add confidence calculation for binary variables in A4T template

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yinianh99047539
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yinianh99047539
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27-08-2020

Is there a way Adobe can add a binary method for the built-in A4T template in Adobe Analytics? I know the current default method is for continuous variables, but I believe many companies also use binary KPIs, like conversion rate, as the main KPIs for the test.

 

 

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Amelia_Waliany
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Amelia_Waliany
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02-10-2020

Thank you for sharing this feedback, @yinianh99047539! While this is not currently implemented, it is something that is being considered as feasible in the future. In the meantime, you may find this link to the Adobe Target Product Documentation helpful:  https://docs.adobe.com/content/help/en/target/using/integrate/a4t/a4t-faq/a4t-faq-lift-and-confidenc...

 

Warmly,

Amelia

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