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Enabling offline conversion data for Adobe Target Personalization

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Level 2

12/16/20

Description:

Enabling offline conversion data to be shared to Adobe Target for model training purposes. This data could be shared via Adobe approved data uploading protocols, e.g. FTP.

Why is this feature important to you: 

Currently, we observe between 10-25% of conversions happening out of session due to offline decisioning (credit underwriting)


How would you like the feature to work

Share offline conversion data connecting visitor ID to Target campaign activity to downstream/offline/out of session conversion to be used for model training purposes


Current Behavior

Currently, Adobe Target MAB (Auto Target, Auto Personalization) only recognizes in session conversion events for model training. 

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