Date: Tuesday, May 21st 2019
Time: 8am - 9am PDT
Join Susan Vertrees, Customer Success Architect at Adobe, for a deep-dive into how you can leverage Adobe Analytics as a data source for your Adobe Target activities (A4T). Adobe "Analytics for Target" (A4T) is a cross-solution integration that lets you create activities based on Analytics conversion metrics and audience segments. Learn how to implement and benefit from this powerful functionality in this highly-informative session which will include a step-by-step process to get started with A4T, key capabilities of the A4T integration, as well as common use cases.
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Susan Vertrees, Customer Success Architect, Adobe
Related conversations on A4T among Community members - learn more, share your knowledge, and inquire further!
A/B Testing, Recommendations, Personalization – what’s the best practice or approach marketers should take say when you want users to see new content or content they haven’t seen before but present on the site already?
Curious to hear more and see what is tracked for testing using a ticketing system like JIRA. Wondering if the different stages involved in testing are tracked so people know when a test plan is completed, whether the test is set up in Target, ready for QA, analysis, etc. How detailed do you get?
Hi OptimizerHolly - like anything in the field of digital marketing, it depends!
The most important fields are Live and Closed - this lets you and other business stakeholders see a view of all live campaigns and previously live campaigns.
Before a test goes into Live, the workflow depends on what makes the most sense for your business. This customer I referenced said that her workflow was Open/Backlog -> Active in Progress -> Live -> Closed where Active in progress would include test plan creation, test set up, QA, etc.
A few other things to consider when creating the JIRA issues for campaigns include:
Hello @sarahi38831 - there is an approximate roadmap - talk to your Customer Success Manager (CSM) and they can put you in touch with the right people to talk to you about it.