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[WEBINAR] How to leverage Adobe Analytics as a data source for Adobe Target Activities, Target Basics Webinar

Amelia_Waliany

Employee

20-05-2019

DON'T MISS!

Adobe Target Basics webinar series:

How to Leverage Adobe Analytics as a data source for Adobe Target Activities

Date: Tuesday, May 21st 2019

Time: 8am - 9am PDT

Join Susan Vertrees, Customer Success Architect at Adobe, for a deep-dive into how you can leverage Adobe Analytics as a data source for your Adobe Target activities (A4T). Adobe "Analytics for Target" (A4T) is a cross-solution integration that lets you create activities based on Analytics conversion metrics and audience segments. Learn how to implement and benefit from this powerful functionality in this highly-informative session which will include a step-by-step process to get started with A4T, key capabilities of the A4T integration, as well as common use cases.

Have any burning A4T-related questions that you'd like to have answered during the webinar?

Post them below before you forget! We'll make sure you get your answers.

Vertrees Family Session-28.jpgSusan Vertrees, Customer Success Architect, Adobe

Replies

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sowmyap94858964

21-05-2019

A/B Testing, Recommendations, Personalization – what’s the best practice or approach marketers should take say when you want users to see new content or content they haven’t seen before but present on the site already?

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OptimizerHolly

21-05-2019

Curious to hear more and see what is tracked for testing using a ticketing system like JIRA. Wondering if the different stages involved in testing are tracked so people know when a test plan is completed, whether the test is set up in Target, ready for QA, analysis, etc. How detailed do you get?

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sarahi38831

21-05-2019

Is there a roadmap for when A4T will be available for automated activities ( auto-target and automated personalization)?

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susanv68823732

21-05-2019

Hello @sarahi38831 - there is an approximate roadmap - talk to your Customer Success Manager (CSM) and they can put you in touch with the right people to talk to you about it.

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mikewebguy

Employee

21-05-2019

Exciting!!!

Mihnea Docea | Technical Support Consultant | Customer Experience | Adobe | (:: 1 (800) 497-0335

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susanv68823732

24-05-2019

Hi OptimizerHolly - like anything in the field of digital marketing, it depends!

The most important fields are Live and Closed - this lets you and other business stakeholders see a view of all live campaigns and previously live campaigns.

Before a test goes into Live, the workflow depends on what makes the most sense for your business. This customer I referenced said that her workflow was Open/Backlog -> Active in Progress -> Live -> Closed where Active in progress would include test plan creation, test set up, QA, etc.

A few other things to consider when creating the JIRA issues for campaigns include:

  • Having a clear distinction between steps
  • Accounting for non-linear workflows
  • JIRA roles - creators vs. contributors vs. watchers
  • Integrations with other JIRA boards to call out dependencies - this customer uses JIRA for their Analytics tagging changes so it is helpful to be able to cross-reference changes to figure out status