


Amelia_Waliany
Employee
Amelia_Waliany
Employee
20-05-2019
DON'T MISS!
Adobe Target Basics webinar series:
How to Leverage Adobe Analytics as a data source for Adobe Target Activities
Date: Tuesday, May 21st 2019
Time: 8am - 9am PDT
Join Susan Vertrees, Customer Success Architect at Adobe, for a deep-dive into how you can leverage Adobe Analytics as a data source for your Adobe Target activities (A4T). Adobe "Analytics for Target" (A4T) is a cross-solution integration that lets you create activities based on Analytics conversion metrics and audience segments. Learn how to implement and benefit from this powerful functionality in this highly-informative session which will include a step-by-step process to get started with A4T, key capabilities of the A4T integration, as well as common use cases.
Have any burning A4T-related questions that you'd like to have answered during the webinar?
Post them below before you forget! We'll make sure you get your answers.
Susan Vertrees, Customer Success Architect, Adobe
Amelia_Waliany
Employee
Amelia_Waliany
Employee
21-05-2019
sowmyap94858964
sowmyap94858964
21-05-2019
A/B Testing, Recommendations, Personalization – what’s the best practice or approach marketers should take say when you want users to see new content or content they haven’t seen before but present on the site already?
richards5365214
richards5365214
21-05-2019
Where am I able to find the recording of this session?
OptimizerHolly
OptimizerHolly
21-05-2019
Curious to hear more and see what is tracked for testing using a ticketing system like JIRA. Wondering if the different stages involved in testing are tracked so people know when a test plan is completed, whether the test is set up in Target, ready for QA, analysis, etc. How detailed do you get?
sarahi38831
sarahi38831
21-05-2019
Is there a roadmap for when A4T will be available for automated activities ( auto-target and automated personalization)?
susanv68823732
susanv68823732
21-05-2019
Hello @sarahi38831 - there is an approximate roadmap - talk to your Customer Success Manager (CSM) and they can put you in touch with the right people to talk to you about it.
mikewebguy
Employee
mikewebguy
Employee
21-05-2019
susanv68823732
susanv68823732
24-05-2019
Hi OptimizerHolly - like anything in the field of digital marketing, it depends!
The most important fields are Live and Closed - this lets you and other business stakeholders see a view of all live campaigns and previously live campaigns.
Before a test goes into Live, the workflow depends on what makes the most sense for your business. This customer I referenced said that her workflow was Open/Backlog -> Active in Progress -> Live -> Closed where Active in progress would include test plan creation, test set up, QA, etc.
A few other things to consider when creating the JIRA issues for campaigns include:
OptimizerHolly
OptimizerHolly
24-05-2019
Thank you for these tips and ideas!