[WEBINAR] How to leverage Adobe Analytics as a data source for Adobe Target Activities, Target Basics Webinar

[Amelia_Waliany]

DON'T MISS!

Adobe Target Basics webinar series:

How to Leverage Adobe Analytics as a data source for Adobe Target Activities

Date: Tuesday, May 21st 2019

Time: 8am - 9am PDT

Join Susan Vertrees, Customer Success Architect at Adobe, for a deep-dive into how you can leverage Adobe Analytics as a data source for your Adobe Target activities (A4T). Adobe "Analytics for Target" (A4T) is a cross-solution integration that lets you create activities based on Analytics conversion metrics and audience segments. Learn how to implement and benefit from this powerful functionality in this highly-informative session which will include a step-by-step process to get started with A4T, key capabilities of the A4T integration, as well as common use cases.

Have any burning A4T-related questions that you'd like to have answered during the webinar?

Post them below before you forget! We'll make sure you get your answers.

Susan Vertrees, Customer Success Architect, Adobe

[Amelia_Waliany]

Related conversations on A4T among Community members - learn more, share your knowledge, and inquire further!

• A4T variables in workspace - use Visits or UV?

• Are activities visible in AA even if AT is the reporting source?

• A4T Click-tracking on multiple elements

• Excluding visits from Analytics after A4T activity is deactivated

• Does A4T capture impressions on Target content served in email?

[sowmyap94858964]

A/B Testing, Recommendations, Personalization – what’s the best practice or approach marketers should take say when you want users to see new content or content they haven’t seen before but present on the site already?

[OptimizerHolly]

Curious to hear more and see what is tracked for testing using a ticketing system like JIRA. Wondering if the different stages involved in testing are tracked so people know when a test plan is completed, whether the test is set up in Target, ready for QA, analysis, etc. How detailed do you get?

[susanv68823732]

Hi OptimizerHolly - like anything in the field of digital marketing, it depends!

The most important fields are Live and Closed - this lets you and other business stakeholders see a view of all live campaigns and previously live campaigns.

Before a test goes into Live, the workflow depends on what makes the most sense for your business. This customer I referenced said that her workflow was Open/Backlog -> Active in Progress -> Live -> Closed where Active in progress would include test plan creation, test set up, QA, etc.

A few other things to consider when creating the JIRA issues for campaigns include:

• Having a clear distinction between steps
• Accounting for non-linear workflows
• JIRA roles - creators vs. contributors vs. watchers
• Integrations with other JIRA boards to call out dependencies - this customer uses JIRA for their Analytics tagging changes so it is helpful to be able to cross-reference changes to figure out status

[OptimizerHolly]

Thank you for these tips and ideas!

[richards5365214]

Where am I able to find the recording of this session?

[lindas89241027]

Here's the link to the recorded session: https://adobecustomersuccess.adobeconnect.com/p7jkq6g5sxqx/

[sarahi38831]

Is there a roadmap for when A4T will be available for automated activities ( auto-target and automated personalization)?

[susanv68823732]

Hello @sarahi38831 - there is an approximate roadmap - talk to your Customer Success Manager (CSM) and they can put you in touch with the right people to talk to you about it.

[MihneaD]

Exciting!!!

Mihnea Docea | Technical Support Consultant | Customer Experience | Adobe | (:: 1 (800) 497-0335