One major key to creating extraordinary experiences is through personalization and optimization. Delivering the right message, content, and experiences to the right person, at the right time. The good news is that opportunities to optimize your digital touchpoints are endless. Sometimes all that is needed is a little inspiration to know where to start.
Join us as we share tried-and-true strategies to help you kickstart your personalization program, including: • Out-of-the-box thinking to acquiring new leads or customers • Fixing user friction for a more intuitive experience • Tapping into customer affinity for personalization • And many more ideas to help you uncover high-impact opportunities at your org
Kaitlin focuses on helping businesses deliver extraordinary digital experiences through personalization with Adobe Target. Her career has centered around helping companies understand the value of their data and how to turn those insights into action that can lead to remarkable business outcomes and customer experiences.