[WEBINAR RECORDING] Thursday, 5/19/22: Personalization and the Changing Landscape in Retail, Presented by: Shawn Wilkinson, Dick’s Sporting Goods eCommerce Program Manager and Brent Kostak of the Adobe Target Product team
Personalization and the Changing Landscape in Retail
Presented by:
Shawn Wilkinson, Dick’s Sporting Goods eCommerce Program Manager, and
@bkostak of the Adobe Target Product team
Date: Thursday May 19th, 2022
Time: 1pm - 2pm ET // 10am -11am PT
It is no longer solely about delighting consumers with consistent brand content at the right time. Retail businesses need to implement customer-centric infrastructure to operate the next phase of online and in-store shopping experiences. Leveraging experimentation to find new segments of customers and customizing top navigation searches for each visitor are ways to expand your retail playbook.
In this session, learn how Dick’s Sporting Goods is driving double digital growth as we unpack:
- How to plan and launch a high-performance personalization program for Retail
- Why getting buy-in across the organization is critical to overcome roadblocks and obstacles
- Overall business impact by scaling personalization and experimentation activities across web and mobile
- Retail tips and tricks for using analytics data to turn average visitors into returning athletes.
***and be sure to join the accompanying Coffee Break with the webinar presenters on 6/29/22 to ask your follow-up questions!
Shawn Wilkinson, Dick’s Sporting Goods eCommerce Program Manager
As a detail-oriented, business professional with a passion for digital marketing and taking care of the customer, Shawn is quite skilled at analyzing business segments, determining areas for improvement and creating actionable marketing strategies to maximize these opportunities. Shawn's outgoing personality makes him a natural-born communicator who enjoys working cross functionally with other business teams. He is proficient at building strong working relationships and his skills include experience crafting creative web content, optimizing pages for maximum SEO value, data analysis using Adobe Workspace, creating email marketing campaigns, strategic planning, CMS, knowledge of HTML/CSS/JavaScript and more.
Brent brings data-driven personalization solutions to market that connect global brands to their customers. Adobe enables enterprise marketing and engineering teams to streamline data and create a single, personalized view of their customers to deliver exceptional digital experiences. Brent has over 10 years of experience helping organizations leverage software technologies and services to better compete and serve their mission.
