~ REGISTER HERE for the follow-up Coffee Break Q&A, taking place this Wednesday 6/29/22 from 8am to 9am PT ~
Recording: Personalization with Precision: Adobe Analytics & Target
Presented by:
Jordan Ison (@Jison), Principal Expert Solution Consultant at Adobe
Date: Thursday June 2nd, 2022
Time: 1pm - 2pm ET // 10am -11am PT
Artificial Intelligence continues to redefine consumer expectations as machine learning models and data insights open new doors for marketers, developers, and product owners to engage consumers with personalized experiences that matter. Finding new opportunities to reveal patterns of behavior with segmentation is challenging to overcome with multiple variations of testing and personalization methods.
In this session, @Jison will cover how brands are leveraging Analytics-Based Optimization using Adobe Analytics and Adobe Target, specifically:
- How marketers, developers, and product teams can open the ‘black box’ of AI to drive future testing and personalization strategies
- Overcome challenges in optimizing web, mobile app, email, IoT and each digital touchpoint for higher conversion and engagement
- Step-by-step guided tour of Adobe Analytics and Adobe Target workflows for personalization, targeting, and testing
- Top use cases to unlock what attributes predict visitor behavior and which are most important for key visualizations and segmentation analysis
WATCH THE RECORDING TODAY! *And be sure to join us to chat through any of your follow- up questions directly with Jordan and his colleagues during the 6/2...
As Principal Expert Solution Consultant at Adobe, Jordan has 12+ years' experience in digital analytics, business intelligence, and data management. He also has an M.S. in Information Systems. As an Analytics Expert, Jordan’s primary focus at Adobe is analytics practice and value realization within Adobe Analytics and Customer Journey Analytics, for prospective and existing Adobe customers. In his spare time, he lifts weights, practices yoga, and totes around old film cameras.