Hi all, unlike Classic one cannot define audiences at Campaign entry level for Experience Targeting activities which have multiple experiences. This makes it difficult to unsegment visitors who were qualified earlier for one experience to another experience in the same activity. I have explained the scenario below and will appreciate any solution which is done through XT. Thanks,
Scenario in Classic Today:
In Classic, one can setup Audience even at Campaign level (not possible in Standard with XT, only possible with AB testing).
In Classic, further granular level Audiences can be defined. Take an example: We want to run a campaign where if a profile attribute (imagine populated through Customer Attributes) can have 4 possible values and each value correspond to a different experience. Setup in Classic looks like below:
a. Campaign level targeting: ProfileAttribute_Test contains “Post_”
b. Exp. A targeting: ProfileAttribute_Test = “Post_A”
c. Exp. B targeting: ProfileAttribute_Test = “Post_B”
d. Exp. C targeting: ProfileAttribute_Test = “Post_C”
e. Exp. D targeting: ProfileAttribute_Test =“Post_D”
3. Above use-case works perfectly in Classic. Since these are different experiences, you can also view reports against each experience in Analytics using A4T.
Scenario in Standard XT:
Since XT doesn’t allow to set Audiences at Campaign level for multi-experience scenario, the only option left is to set Audiences at Experience level.
So to replicate the campaign above, we’ll need to create 4 Audiences and use them in a single XT campaign.
With this setup a single visitor who qualifies for Exp. A first time will be shown Experience A.
Since above Audience will always be true for a visitor, a visitor is shown same experience even if his profile attribute value is changed to “Post_B”. In other words, visitor gets stuck to one experience forever.
In Adobe Target Standard, visitors can switch between experiences in an Experience Targeting (XT) activity as their profiles evolve.
For Ex- Visitors will switch between experiences in an XT activity if they stop qualifying for the audience of the current experience and then qualify for an audience in another experience.
For example, in the following activity setup, a visitor accessed your website from the United States and then traveled to Germany and visited your website a second time. During the first visit, this visitor qualified for Experience A (United States). After viewing your website from Germany, this visitor switched to Experience B (Germany).