Things to Note about the attached resource that was featured in Summit '18 Session S408 Putting a Real Value on Your Testing and Optimization Program:
(1) This auto-calculating spreadsheet contains TWO formulas (one in each tab).
(2) An example is included for each, and the formulas are activated down 100 lines.
(3) Some of the fields containing calculations are hidden to make the resource easier to use (plug and play!)
*Check out the Session Teaser on Adobe Target TV!
*Sign up here to watch the session recording and hear Steve and Drew walk through the process of how to: