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Thompson Reuter's Tactical Approach to Proving the Value of Testing



Things to Note about the attached resource that was featured in Summit '18 Session S408 Putting a Real Value on Your Testing and Optimization Program:

(1) This auto-calculating spreadsheet contains TWO formulas (one in each tab).

(2) An example is included for each, and the formulas are activated down 100 lines.

(3) Some of the fields containing calculations are hidden to make the resource easier to use (plug and play!)

Don't Forget!

*Check out the Session Teaser on Adobe Target TV!

*Sign up here to watch the session recording and hear Steve and Drew walk through the process of how to:

  • Calculate annual test impacts in a more accurate manner than past models
  • Organize test results to show value in key areas
  • Design auto-calculating spreadsheets for efficient updates
  • Show optimization’s impact to leadership in a language they understand
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