Learn all things A4T, from how to set it up & validate data flows between Target & Analytics, to how to identify the most valuable A4T reports, and a lot more.
Matt Ravlich of WestJet Airlines, Shruthi Naomi of Adobe Technical Support Consulting, and Jordan Davis of Adobe Customer Care teamed up at Adobe Summit 2018 to deliver a comprehensive overview of A4T, from implementation to tips on how to gain the most value, in their session:
A4T Decoded: A is for Analytics T is for Target
Check out *this teaser* of their session, where I had a chance to speak with Matt Ravlich about the gains he's seen leveraging A4T in WestJet Airlines' optimization p... - and dive in deeper using the links below!
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Thanks for sharing Amelia Waliany. Is there a way to get insights through Adobe Analytics on your Target activities at a location / mbox level? I want to be able to optimise my assets by location, as we have several locations and multiple activities running at one time as XT activities.