Your achievements

Level 1

0% to

Level 2

Tip /
Sign in

Sign in to Community

to gain points, level up, and earn exciting badges like the new
Bedrock Mission!

Learn more

View all

Sign in to view all badges

[SUMMIT] S408 - Putting a Real Value on Your Testing & Personalization Program



Greetings from Adobe Summit 2018

in Las Vegas!

Check out this *teaser*of the session hosted by testing GURU Steve Rude of Thompson Reuters and our very own Drew Burns of Adobe Target Product Marketing on how Thompson Reuters has leveraged predictive formulas, specific methods and organizational techniques to exhibit the value of testing to leadership and fortify its optimization efforts.

Check back here for the formula resource (Steve's kind enough to share his "special sauce" - and it's free!)

Interested in the takeaways of other Adobe Target sessions at Summit 2018?

Look no further than Adobe Target TV !

And if you're interested in watching any of the full sessions, sign up here to watch Summit sessions on demand

1 Reply



And here you have it, folks!

Check out Steve Rude's highly regarded formula that is used to exhibit the value of testing to leadership through predictive metrics!

*FORMULA (+ additional details) HERE*

It was featured during the session he co-presented alongside Drew Burns on how he's successfully made the case for testing across the organization at Thompson Reuters, and as a result has been able to power-charge the company's optimization initiatives.

Don't Forget!

*Check out the Session Teaser on Adobe Target TV

*Sign up here to watch the session recording and hear Steve and Drew walk through the process.