Greetings from Adobe Summit 2018
in Las Vegas!
Check out this *teaser*of the session hosted by testing GURU Steve Rude of Thompson Reuters and our very own Drew Burns of Adobe Target Product Marketing on how Thompson Reuters has leveraged predictive formulas, specific methods and organizational techniques to exhibit the value of testing to leadership and fortify its optimization efforts.
Check back here for the formula resource (Steve's kind enough to share his "special sauce" - and it's free!)
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And here you have it, folks!
Check out Steve Rude's highly regarded formula that is used to exhibit the value of testing to leadership through predictive metrics!
It was featured during the session he co-presented alongside Drew Burns on how he's successfully made the case for testing across the organization at Thompson Reuters, and as a result has been able to power-charge the company's optimization initiatives.
*Sign up here to watch the session recording and hear Steve and Drew walk through the process.