๐ŸŽฏ Link to Recording Added! [SKILL BUILDER LIVE WEBINAR] 3/25/21 @ 8am PT: Unlock the power of social proofing in real-time with Adobe Target and Adobe Analytics๐ŸŽฏ

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Amelia_Waliany

Employee

Avatar

Amelia_Waliany

Employee

Amelia_Waliany
Employee

18-03-2021

If you missed the last Adobe Target Skill Builder Live Webinar  on How to 

Unlock the power of social proofing in real-time with Adobe Target and Adobe Analytics (3/25/21), fear not!

 

Check out the recording here: Unlock the power of social proofing in real-time with Adobe Target and Adobe Analytics (3/25/21), and feel free to post any of your related follow-up questions in the thread below - we'll make sure you get your answers ๐Ÿ™‚ 

 

Behavioral psychology is a powerful and often underutilized tool in any marketerโ€™s toolkit. Brands worldwide use Adobe Target to optimize conversion rates to reduce friction and anxiety in the customer journey. Did you know that you can also use real-time Adobe Analytics session data to power social proofing inside Adobe Target? Have you ever been looking for a hotel room or plane ticket and notice that โ€œsix others recently booked this flightโ€ or โ€œ9 other travelers are currently considering this hotel roomโ€? That is social proofing! Social proofing is the concept of presenting the behavior of others to a user in-session in an attempt to educate and ultimately influence a decision.

In this webinar, join Steve Carrod, Managing Director at DMPG to unlock the secret of social proofing in Adobe Target with Adobe Analytics.

 

Weโ€™ll discuss:

  • Introductions to Social Proofing and the value it can bring to your brand.
  • How to configure Adobe Analytics and Adobe Target to unlock the power of social proofing.
  • Ideas and inspiration to use social proofing in a variety of Target activities including A/B tests, Experience Targeting, and Recommendations.

WATCH THE RECORDING NOW!

 

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Steve Carrod, Managing Director at DMPG