Join Katie Cozby, digital marketing strategy expert at Adobe, for an in-depth overview and UI walkthrough of the inputs, execution steps, and results that make up the anatomy of a successful A/B and multivariate test in Adobe Target. From initial considerations such as test design & success measurement to ways you can leverage report analysis & extend the value of these test results into the strategic uses of Auto-Allocate & Experience Targeting, this session will set you up for success as you level up your optimization program.
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Katie Cozby, Digital Marketing Strategy Expert, Adobe