Link to Recording Added! [ADOBE TARGET BASICS WEBINAR] Part 5: 10/23/18, Best Practices in A/B & Multivariate Testing
CHECK OUT! The RECORDING of the *FIFTH* installment of our
Adobe Target Basics webinar series:
Best Practices in A/B & Multivariate Testing
Date: Tuesday, October 23rd, 2018
Time: 8am - 9am PDT
Join Katie Cozby, digital marketing strategy expert at Adobe, for an in-depth overview and UI walkthrough of the inputs, execution steps, and results that make up the anatomy of a successful A/B and multivariate test in Adobe Target. From initial considerations such as test design & success measurement to ways you can leverage report analysis & extend the value of these test results into the strategic uses of Auto-Allocate & Experience Targeting, this session will set you up for success as you level up your optimization program.
Attended the webinar or watched the recording, and now have some follow-up questions?
Post them below before you forget! We'll make sure you get your answers.
