Expand my Community achievements bar.

JOIN US Next Wednesday, 12/6/23 @ 8am PT for the next Community Q&A Coffee Break! Bring your Machine Learning, AI Reporting & Analysis Questions to the chat. Experts Brent Kostak, Cristinel Anastasoaie, & Drew Burns of the Adobe Target Product Team will be providing deep insights and useful tips

Less offer options in MV test as in A/B Test

Avatar

Level 1

Hi everyone

When creating an A/B test, there are more options to change the offer in the editor than when creating a multivariate test:

A/B test

ab.png

Multivariate test

mv.png

However, in a sheet about Target i found the following passage:

Multivariate testing (MVT)—Explore the impact of changing and combining different elements on

a page—in more permutations than any marketer could do manually. For example, test multiple

hero images on a home page, in conjunction with testing the image location and a button’s color,

size, and placement. Similarly, test paths through a site to determine which path has the highest

conversion rate. MVT works best with high-traffic sites that provide enough data to reach statistical

significance with results.

Is this a mistake in the sheet or will it be added to MV-tests in the future?

Regards,
Patrick

1 Reply