Your achievements

Level 1

0% to

Level 2

Tip /
Sign in

Sign in to Community

to gain points, level up, and earn exciting badges like the new
BedrockMission!

Learn More

View all

Sign in to view all badges

Less offer options in MV test as in A/B Test

Avatar

Avatar
Applaud 5
Level 1
patrickruetter
Level 1

Likes

0 likes

Total Posts

4 posts

Correct Reply

0 solutions
Top badges earned
Applaud 5
Applaud 25
View profile

Avatar
Applaud 5
Level 1
patrickruetter
Level 1

Likes

0 likes

Total Posts

4 posts

Correct Reply

0 solutions
Top badges earned
Applaud 5
Applaud 25
View profile
patrickruetter
Level 1

21-12-2017

Hi everyone

When creating an A/B test, there are more options to change the offer in the editor than when creating a multivariate test:

A/B test

ab.png

Multivariate test

mv.png

However, in a sheet about Target i found the following passage:

Multivariate testing (MVT)—Explore the impact of changing and combining different elements on

a page—in more permutations than any marketer could do manually. For example, test multiple

hero images on a home page, in conjunction with testing the image location and a button’s color,

size, and placement. Similarly, test paths through a site to determine which path has the highest

conversion rate. MVT works best with high-traffic sites that provide enough data to reach statistical

significance with results.

Is this a mistake in the sheet or will it be added to MV-tests in the future?

Regards,
Patrick

Replies

Avatar

Avatar
Applaud 5
Level 1
patrickruetter
Level 1

Likes

0 likes

Total Posts

4 posts

Correct Reply

0 solutions
Top badges earned
Applaud 5
Applaud 25
View profile

Avatar
Applaud 5
Level 1
patrickruetter
Level 1

Likes

0 likes

Total Posts

4 posts

Correct Reply

0 solutions
Top badges earned
Applaud 5
Applaud 25
View profile
patrickruetter
Level 1

04-01-2018

Any ideas?