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Jan. 25th Personalization Thursday: Discovering & Managing Audiences for Maturity

Amelia_Waliany

Employee

25-01-2018

Date: Jan. 25th, 2017

Time: 10:00am - 11:00am PST

The quality of audiences and segmentation are a key ingredient in the effectiveness and the maturity of any optimization and personalization program. In this webinar, we'll learn how to discover what are important profile attributes for audience segmentation, where to build and govern our audiences and audience personalization best practices.

Missed the webinar and want to watch the recording?

Check out the recording here!

Have a follow-up question from the webinar?

Post it below and we'll follow up here!

Replies

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KristieD

25-01-2018

We are just looking into AAM and the webinar was very relevant to us.

This was maybe the second time I heard about the People core service and I'm kind of confused about what that is?

We have Analytics and Target integrated and we are using the free AAM audiences for A/B testing. We also signed up for the Coop and have a people metric in Analytics. How is the People core service different from the free AAM audience we currently use?

Thank you.

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Amelia_Waliany

Employee

25-01-2018

Hi Kristie,

Thanks for your question! Core Services, in a nutshell, include features that simplify product implementation and enable cross-solution workflows, such as audience segmentation, customer attribute uploading, and collaboration tools.

"People core service" is comprised of the "Profiles & Audiences" core service (the last core service listed in the chart below, which can also be found here😞

Core ServiceDescription

Activation

Quickly manage tags, collect the right data, and deliver personalized experiences with Dynamic Tag Management - all in real time.

Administration

Manage user and product entitlements across all your Adobe clouds and solutions.

Assets

Easily store, sync, and share all your digital assets in a central location, to save time and deliver a more consistent customer experience.

Exchange

Search, browse, select, pay, and download Digital Marketing extensions via apps.

Feed

Collaboration is intrinsic to the Experience Cloud. Use the Feed to stay connected to your team through a central feed that lets you share posts, comments, and attachments.

Mobile Services

Adobe Mobile Services brings together mobile marketing capabilities for mobile applications from across the Experience Cloud, which allows you to understand and improve user engagement with your mobile applications.

Profiles & Audiences

Also known as the People core service. Create a comprehensive view of individual customers by connecting Adobe and non-Adobe data in your Experience Cloud solutions. Figure out what matters most to them as they interact across touch points. Recognize familiar consumers when they visit from unfamiliar devices. Even group users into audiences for targeted marketing efforts.

  • Audiences - Categorize different types of customers into audiences, then share those audiences across Marketing Cloud solutions.
  • Customer attributes - audience enrichment that lets you connect consumer information you have collected outside of the Marketing Cloud.
  • Device graph - Collaborate with the world's most popular brands to recognize a familiar consumer behind an unfamiliar device. (In beta, for Marketing Cloud Device Co-op members only.)

You can find the distinctions among the People core service audience vs the AAM audience that you currently use by checking out the following two resources:

(1) Audiences

(2) Audience creation options in Adobe Experience Cloud

Hope this helps!

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Amelia_Waliany

Employee

05-02-2018

Hey there Anthony, FYI, the recording of January 25th's "Discovering and Managing Audiences for Maturity" webinar can be found here!

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Amelia_Waliany

Employee

28-02-2018

Missed the Personalization Thursday webinar on Discovering and Managing Audiences?

Don't have time to watch the webinar recording, but still curious?

Look no further than the Adobe Blog, featuring a post on the webinar's key takeaways:

So Many Audiences Just Waiting to Be Discovered for Personalization <--Be sure to check it out!