Hi all, A4T based activities keep reporting data even after deactivation - this is because activity acts as a special eVar which as life-span of 90 days.
This requires Analytics teams to be aware of:
1. Whether a campaign has been deactivated
2. If yes, when was it deactivated
Above is not scalable if you want to report performance of multiple campaigns (a valid use-case is to generate a month end report of all Target based activities and corresponding orders)
Can anyone share how they have overcome this challenge in their Adobe Analytics setup? Could there be an exclusion segment that we can built to achieve this goal? Please share your views