Objective: To understand and explore the debugging areas on the adobe target for the certain parameters using the response tokens features.

Story: Earlier days there was a concept called “plug-ins” in adobe target where they had used to debug and validate the activities wherever it takes place with help of the ttMeta JavaScript object, it is exclusively for the mbox call. Adobe has also announced the sunset date for mbox call and automatically this feature will deprecate along with mbox sunset. Generally, mbox.js did not let other JavaScript code that runs on the page know what happens behind the scenes. With the improvement of at.js (with the concept of response tokens), we had a unique opportunity to fix this issue. Therefore, here we come the concept of “Response Tokens” which will replace the plugins method. Let us see more about this concept below.

Response tokens are an abstract representation of the specific value, which helps us to output the particular value on target activities. Response tokens will read and act upon using the event listeners. There are some build in tokens available by default like profile.isFirstSession, profile.isNewSession. Etc. We should enable and toggle the respective tokens to view the output accordingly.

Read the full article here: https://medium.com/jayakrishnaap-digital-analytics-platform/adobe-target-response-token-and-debugging-approach-73d9fcc8cb56