Adobe Summit 2023, Adobe Target Session | [S818] NVIDIA’s Innovative Approach to Target Recommendations

[Amelia_Waliany]

Session Details: [S818] NVIDIA’s Innovative Approach to Target Recommendations 

Get a deep dive into NVIDIA’s innovative approach to Adobe Target Recommendations and learn how its web team used the tool's many capabilities to create a personalized experience for visitors on their home page and beyond. With a diverse B2C and B2B product portfolio and thousands of digital assets, NVIDIA faced a large challenge in how to present the right content to each site visitor. To address this problem, NVIDIA's web team created a Recommended For You section on their home page that taps into the full potential of Target. 

Get a walk-through of their setup and learn about:

• How to configure your Recommendations experiences using multiple audiences, sequential criteria, the category affinity algorithm, and more 
• Building a scalable setup that works with a diverse collection of B2B and B2C content, 20+ languages, and different editorial priorities 
• Adding a filtering function to your recommendation section to give your web visitors the ability to customize their own experience 

Session Schedule: Tuesday, Mar 21st, 2023: 1:00 PM - 2:00 PM PDT

Q&A: Please use this thread to ask any questions related to this Adobe Summit 2023 Session

*be sure to begin your question with Ryan's and Spencer's Target Community usernames, "@ryan_pizzuto" and "@spencerm" so that they can be notified when you post!

Session Speaker(s):

Ryan Pizzuto (aka @ryan_pizzuto), Sr. Expert Solution Consultant, Adobe 

Spencer Malachowsky (aka @spencerm), Sr. Manager, Web Strategy, Nvidia  

Full Summit Session Scheduling Catalog: Click Here

List of Adobe Target - focused Summit Sessions / Labs: Click here

Don't forget to register yourself for Adobe Summit 2023 and sign up for this session and more

@ Adobe Summit 2023 ~ hope to see you there!