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Adobe Summit 2019 | L736 - Personalize Offers and Experiences with AI-Powered Personalization




Lab Details

Your customers demand relevant, rewarding, and engaging content and experiences all the time. But A/B testing just isn't enough anymore. To keep up with the experience-driven demands, you must personalize all your digital experiences. Go further with personalization than ever before by tapping in to the AI automation and data science capabilities of Adobe Target Premium. Find out what it takes to leverage and become conversational with our primary Adobe Sensei powered capabilities. In this hands-on lab, learn how to:


  • Augment Adobe Target with powerful data sources, including CRM-powered customer attributes and rich data management platform data
  • Launch rules-based and automated personalization activities and convert an A/B test to an auto-targeted activity using one-click personalization
  • Get critical insights from Adobe Sensei with automated segments and attribute capabilities This session assumes some familiarity with Adobe Target user interface, concepts, and terms.


Moses Maxen, Adobe Target Specialist, Adobe

James McTiernan, Solutions Consulting, Principal, Adobe

Session Length

1h 30m

Digital Lab Manual

Experience League Intelligent Guidance | Adobe


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