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Adobe Summit 2017 L4240- Adobe Target Standard: Conversion rate optimization

ParitMittal
Level 10
Level 10

 Adobe Digital Summit Attendees,

Please use this discussion for a review of the lab and a place to ask additional questions regarding the lab.

Description :

Become a conversion rate master, and supercharge your critical KPIs by testing and personalizing with Adobe Target. Adobe Target lets marketers, product owners, and developers execute A/B and multivariate testing (MVT) seamlessly across digital screens. We'll go under the hood to address how to implement Adobe Target with a single line of JavaScript code. Discover how Adobe's three-step guided workflow enables fast-paced iteration on experience testing and personalization.

In this hands-on lab:

  • Leverage the Visual Experience Composer to modify, move, hide, and show site elements
  • Interact with Adobe Marketing Cloud core services, such as shared audiences from Adobe Analytics to Adobe Target
  • Launch A/B, MVT, and experience targeting activities live in the user interface
1 Reply
ParitMittal
Level 10
Level 10

Hello Everyone ,

Please visit the summit session catalog to view step by Step guide for the session : https://adobesummit.lanyonevents.com/2017/connect/search.ww

NOTE: Please search the respective lab ex-  "L4240" in the search box to search the session quickly

Thanks & Regards

Parit Mittal