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Adobe Target Community Q&A Coffee Break: On Wednesday, February 1 at 8am PT, Brent Kostak of the Adobe Target Product team will be joining us to answer your Target questions. To register and for more information, follow the link to the right.

Adobe Summit 2017 L4240- Adobe Target Standard: Conversion rate optimization


Level 10

 Adobe Digital Summit Attendees,

Please use this discussion for a review of the lab and a place to ask additional questions regarding the lab.

Description :

Become a conversion rate master, and supercharge your critical KPIs by testing and personalizing with Adobe Target. Adobe Target lets marketers, product owners, and developers execute A/B and multivariate testing (MVT) seamlessly across digital screens. We'll go under the hood to address how to implement Adobe Target with a single line of JavaScript code. Discover how Adobe's three-step guided workflow enables fast-paced iteration on experience testing and personalization.

In this hands-on lab:

  • Leverage the Visual Experience Composer to modify, move, hide, and show site elements
  • Interact with Adobe Marketing Cloud core services, such as shared audiences from Adobe Analytics to Adobe Target
  • Launch A/B, MVT, and experience targeting activities live in the user interface
1 Reply


Level 10

Hello Everyone ,

Please visit the summit session catalog to view step by Step guide for the session :

NOTE: Please search the respective lab ex-  "L4240" in the search box to search the session quickly

Thanks & Regards

Parit Mittal