Adobe Digital Summit Attendees,
Please use this discussion for a review of the lab and a place to ask additional questions regarding the lab.
Description :
Become a conversion rate master, and supercharge your critical KPIs by testing and personalizing with Adobe Target. Adobe Target lets marketers, product owners, and developers execute A/B and multivariate testing (MVT) seamlessly across digital screens. We'll go under the hood to address how to implement Adobe Target with a single line of JavaScript code. Discover how Adobe's three-step guided workflow enables fast-paced iteration on experience testing and personalization.
In this hands-on lab:
- Leverage the Visual Experience Composer to modify, move, hide, and show site elements
- Interact with Adobe Marketing Cloud core services, such as shared audiences from Adobe Analytics to Adobe Target
- Launch A/B, MVT, and experience targeting activities live in the user interface