I have an online grocery store currently operating from kolkata and I wanted to know what is the weightage that the search engines like google,bing and yahoo give to social signals like an event say Like,Share<comments,etc on social channels.
I would rephrase your question to "why social media marketing is important" ?
//It helps in following:-
1. Increased Brand Recognition.2. Improved brand loyalty3. More Opportunities to Convert.4. Higher conversion rates.5. Showcase Your Brand6. Increase digital exposure7. Expand sales8. Boost traffic and search engine ranking9. Cut marketing costs
Reference links to read:
I hope this would help you.
Thanks and Regards