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How to create a Social campaign and assign its tracking code and start/end dates?


Level 2

Note: Social campaigns must be created in Adobe Social. Social campaigns cannot be created in Adobe Analytics. Social does not display or import campaigns created in Analytics.

  1. Click Settings > Campaigns.

    The Campaigns page displays a list of all of your saved campaigns within the currently selected report suite, with their start and end dates. You can create a new campaign, or you can edit or delete an existing campaign.

  2. Click Create Campaign.
  3. Fill in the fields:
    • Campaign Name: Specify a name for the campaign. You should specify a clear and meaningful name, such as "20th Anniversary Sale" or "Mealtime Makeover Community Challenge."
    • Start Date and End Date: Specify the campaign duration. You can specify one or both of the dates and times.
    • Key Performance Indicator (KPI): Select a Key Performance Indicator from the drop-down list. Options include Page Views, Orders, Instances and more.
    • Upload a Photo: Browse to and upload a photo that displays on the Social Campaigns report tile.
    • Tracking ID Prefix: Specify the prefix for the tracking code. You can also select Insert Date to attach the current date in the format YYYYMMDD.

      A tracking code prefix and date help your more easily identify tracking codes in URLs and in the Campaigns Tracking Codereport (Analytics > Campaigns > Campaign Details). The actual tracking code is automatically generated by Social.

      The optional prefix and date make the tracking code more readable and lets you easily see which creative elements are associated with each campaign. For example, if you use the prefix "Winter Sale," all of your tracking codes associated with this campaign contain the "Winter Sale" prefix.

  4. Click Save.

You can edit a campaign's settings or delete an existing campaign. For more information, you can visit our Create a Campaign page.

1 Reply


Level 1

A key element to keep in mind when creating your Tracking Code ID Prefix is that this will be reflected in the tracking code in Adobe Analytics/SiteCatalyst.  If your analytics team already has a tracking code taxonomy to classify and organize tracking codes, the social team should coordinate with them to match this as needed in order to be included in that cross-channel analysis.