Join Adobe Analytics experts for an exclusive partner series on tips & tricks in Adobe Analytics. These sessions will cover the basics to competition, cross-selling, competition, video, and voice analytics.
April 9: Adobe Analytics 101 – Know the Basics to Master your Craft
Ever wondered what the difference between an eVar and an sProp is? Ever hoped that someone would be able to explain analytics to you in actual English? Then this is the session for you. Join us to learn about foundational analytics concepts, terminology and AA functionality, and the basics of laddering features to business value use cases.
April 10: Cross-selling Adobe Analytics + Adobe Experience Cloud
Dive into the key value propositions of deploying Adobe Analytics along with other Adobe Experience Cloud solutions like AEM, Magento, Marketo, Campaign, Advertising Cloud, Audience Manager, and Target.
April 16: De-positioning Google Analytics
10 out of 10 times, Google Analytics is going to be in your deal. Can you go head-to-head with them? If not, you'll be leaving a lot of money on the table. This session will cover proven selling strategies and tactics to use when GA/360 is in a deal as well as the latest product information going into 2019.
April 23: Adobe Analytics for Video/Audio
According to Hubspot, 76% of marketers state that video has helped increase their sales. Join this session to dive into the value of Adobe Analytics for Video and Audio add-on’s, featuring use cases, benefits by vertical and role, enhancing data with Federated Analytics, and an update on video and audio packaging.
April 30: Mobile Marketing & Voice Analytics
Learn about Adobe Experience Cloud’s Mobile strategy and how those changes affect the Adobe Analytics Mobile Marketing SKU and updates on our Voice Assistant Analytics offering. Over 32% of consumers report owning a Smart Speaker and 71% use it at least once a day. Learn the implications of this for brands and how Adobe Analytics can help them drive greater engagement across the consumer journey with voice.
Recommended for Business Development, Sales, Consultant, and Executive roles.
Register here | When: April 9 - April 30 8:00 a.m. - 9:00 a.m. PST