With customer experience expectations continuing to rise, the smallest amount of friction can be reason enough for customers to leave your website or app and go elsewhere, regardless of how invested they were in making a purchase. The challenge for businesses is to identify what makes a good experience, which aspects of it should be prioritized for optimization, and how best to measure the outcome of those efforts.
Through the Adobe-Decibel integration, businesses can gain insight into customer experiences from a variety of angles. In this webinar, you’ll learn:
How Adobe customers can measure overall experience success, identify causes for user journey drop out, and analyze form and testing performance.
What a Digital Experience Index is and how it can identify opportunities for creating better customer experiences
How TUI, a travel and hospitality booking company, has succeeded in using the integration
Register Here | Thursday, December 13, 2018 | 8:30 - 9:30 a.m. Pacific Time