Despite “good enough” campaign management capabilities, legacy CCCM customers are growing tired of outdated cross-channel technology, as well as high integration costs and an uncertain future with their current marketing tech stack.
Questions on Marketers: Do you find it difficult to integrate cross-channel data sources, segmentation capabilities, and channel delivery? Are you comfortable using multiple tools to support a cross-channel strategy? What is the total cost of ownership of integrating multiple solutions? Do you feel your current vendor provides a path forward that supports cross-channel marketing and digital transformation?
Replace legacy solutions as a "next generation" cross-channel campaign management solution. Sell Campaign into accounts that use ESP or Legacy Campaign Solutions.