Thanks so much for the reply, In my project, the headers need rich text since the text has formatted text, bold and with different fonts etc, so I tried to load rich text in the initialize event of master page, but I do not see the rich text displayed on the master page. but if I move same code to load rich text on the normal page it works.
so my problem is how to display rich text on the master page, the code which you have explained above is for plain text, how to display rich text?
Mahesh