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AEP Offer Decision vs Adobe Campaign classic offer engine

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Anoop_C
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24-05-2021

Hi ,

 

What are the major difference between AEP offer decisioning and Adobe campaign offer engine ?

What is the advantages of AEP offer decisioning over Adobe campaign offer engine ?

 

Can anyone give me an explanation on the above questions.

 

Thanks

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maggod
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25-05-2021

Having some hands on experience with both, those are my main points:

>What are the major difference between AEP offer decisioning and Adobe campaign offer engine ?

  • AEP is obviously the more modern stack.
  • ODE has a cleaner structure when it comes to content for multiple channels
  • ODE operates on the 360 degree user profile, ACC interaction only on the email recipient profile
  • ACC interaction allows token replacements in offer content (Like "Hello <firstname>, we offer you ..."). This is not yet available in ODE
  • ACC makes propositions available as part of the recipient profile. This is not yet available in ODE (I think)

>What is the advantages of AEP offer decisioning over Adobe campaign offer engine ?

 

 

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