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Adobe Audience Manager Extension

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galynai3258253
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galynai3258253
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12-05-2020

Hello,

 

We are currently implementing the SDK in the new mobile app. We use Server Side Forwarding (SSF) on the website. I have already configured Adobe Analytics extension in Launch to include Audience Manager Forwarding. Do we also need to implement Audience Manager Extension? Why?

 

Thank you for your help. 

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CaliseCheung
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CaliseCheung
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12-05-2020

Hi,

Audience Manager Extension in Launch is not required if just doing server side forwarding.  The extension is only needed if you are looking for sync down audience attributes to client side. 

 

May I know more about the implementation of your app, is it just pure forwarding from Analytics to Audience Manager? Or do you need SDK to process the response from Audience Manager?

 

Best Regards,

Calise Cheung
Mobile Engineer