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Tutorial Discussion: Implement Adobe Experience Cloud with Web SDK tutorial

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Employee

Use this thread to ask any questions related to the Implement Adobe Experience Cloud with Web SDK tutorial tutorial on Experience League. Experts are monitoring this thread to ensure your questions are answered.

1 Reply

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Community Advisor

Hey @dwright 

Hope you are doing well!

Couple of questions around AEP Web SDK:

  1. Is Event Forwarding still in Beta or published as a stable release?
  2. Does Event Forwarding already support 3rd party integrations with Bing Ads, Google Ads and FB?
  3. Does Event Forwarding support A4T reporting and Cross-domain ECID tracking?
  4. We are currently doing data collection in Adobe Analytics through Launch, via client side implementation with Adobe Client Data Layer (ACDL), does Data Prep has a significance we migrate to Web SDK through launch with same data layer?

Thank you in advance.

Best,

Kishore

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Employee

1. Yes, Event Forwarding went live a year ago i think. (Original name was Launch Server Side)

2.  Event Forwarding supports 3rd party intergrations via the Adobe Cloud Connector extension. Additionally, 3rd parties can build their own extensions for event forwarding to streamline the workflow. Facebook, for example, has built an extension and you can easily add it from the extension catalog.

3. A4T is irrelevant to event forwarding because event forwarding is not used to send data to Analytics or Target. Event forwarding is for sending data collected by the edge to third parties.

4. This is kind of a complex question. The new data prep feature will be added to this tutorial at some point, but basically it can be used to map data sent in the "data" object to XDM on the edge. You can also map to XDM client-side in the tag/Launch property or used a combined approach. You will probably need to play around and see what works best for you and your implementation.

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Level 3

Below are the questions from our dev team which require clarification

  • How does this support event forwarding through edge network for cookieless tracking, is it the current conversion metrics we determine in analytics?
  • What  deliverables from the dev team are required if we migrate to web SDK ? for example changes in the source code by implementing a new header script etc
  • Ad platforms that need support are: DV360, FB, and Google Ads- do they have APIs for server-side conversion tracking already?
  • What about Google Server-side tagging?