Set and send Target profile parameter on form submit in Launch
Use case:
We have a simple form consisting of a few radio buttons and a submit button. The response to this survey page will drive personalization in Target.
Sample scenario:
In survey page/form it says what is your favourite letter: the choices (radio buttons) are a, b and c.
On form submit, collect the response (a, b, or c). Use data element to store this value.
In AEPDC aka Launch, set up a rule - on form submit, assign profile parameter to the response; e.g. profile.surveyResponse = the response (the data element that's used to store the response).
In Target, profile.surveyResponse will be used to create audiences; e.g. an audience for those that responded with a, another audience for b, another for c.
How can this set up on Launch?