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SOLVED

PPT for Adobe Launch Server side tagging

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Level 5

Dear All,

Could you please share a PPT for Adobe Launch Server Side implementation. Thank you.

1 Accepted Solution

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Correct answer by
Level 9

Hi @kamlesh-maddheshiya 

 

Implementing the Adobe Launch Server Side can be done by using Adobe Experience Platform Edge Network. 

 

Adobe Launch Server Side (later renamed to Adobe Experience Platform Data Collection Event Forwarding and then Adobe Real Time Customer Data Platform Connections, aka Adobe RTCDP Connections) is a technology that, similar to server side tag management systems, lets you forward events collected through the Adobe Experience Platform Edge Network to destinations like ad platforms without managing client side integrations. Adobe Experience Platform Data Collection Event Forwarding, need to configure a Data Stream to instruct the Edge Network where we want our data to go.

 

Here are some references:-

 

https://experienceleague.adobe.com/docs/platform-learn/data-collection/server-api/overview.html?lang... 

https://experienceleague.adobe.com/docs/experience-platform/tags/event-forwarding/overview.html?lang... 

https://experienceleague.adobe.com/docs/experience-platform/edge/datastreams/overview.html?lang=en 

 

Hope this helps.

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4 Replies

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Level 5

@AvinashGupta01 Thank you for the information.

You explain about client side but I needed information about Server Side implementation

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Correct answer by
Level 9

Hi @kamlesh-maddheshiya 

 

Implementing the Adobe Launch Server Side can be done by using Adobe Experience Platform Edge Network. 

 

Adobe Launch Server Side (later renamed to Adobe Experience Platform Data Collection Event Forwarding and then Adobe Real Time Customer Data Platform Connections, aka Adobe RTCDP Connections) is a technology that, similar to server side tag management systems, lets you forward events collected through the Adobe Experience Platform Edge Network to destinations like ad platforms without managing client side integrations. Adobe Experience Platform Data Collection Event Forwarding, need to configure a Data Stream to instruct the Edge Network where we want our data to go.

 

Here are some references:-

 

https://experienceleague.adobe.com/docs/platform-learn/data-collection/server-api/overview.html?lang... 

https://experienceleague.adobe.com/docs/experience-platform/tags/event-forwarding/overview.html?lang... 

https://experienceleague.adobe.com/docs/experience-platform/edge/datastreams/overview.html?lang=en 

 

Hope this helps.