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Google Analytics 4 via Adobe Launch

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Jmaguire
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Jmaguire
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07-06-2021

Is it possible to implement Google Analytics 4 using Adobe Launch?

I've seen that GA4 can be implemented using GTM and gtags but wasn't sure if the Google Analytics extension within Launch worked for GA4.

Any help appreciated,

James

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thebenrobb
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thebenrobb
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07-06-2021

The Google Global Site Tag extension from Acronym supports GA4.