Get metatag with data element





I think this post is related to Analytics & Launch


Let's say the following HTML code : <meta name='mymeta' content='myvalue' />


We try to have a report/workspace in Analytics with only pages where mymeta is not empty.


For the workspace it's ok but how can I store/log somewhere that a page has this meta ?


Data element + rules ?? If yes how ? where can I find examples ?


Thank you in advance.


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Answers (1)



Hi, @renow 

In Launch, I'd recommend creating a data element that scrapes the meta tag from the page, then reference the data element in the necessary rules. For example, with the meta tag from your question (<meta name='mymeta' content='myvalue' />), create the following data element:

  • Name: mymeta
  • Extension: Core
  • Data Element Type: DOM Attribute
  • CSS Selector (right panel): meta[name='mymeta']
  • Use value of: Other Attribute: content

In your rules, you can reference the data element (%mymeta%) to populate props/eVars, send to GA, or any other endpoint you need.