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Ecommerce Tracking

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Level 3

8/31/17

There should be a setting in the new launch to be able to track s.products without going to the custom code to build the product string.

Kind of like how the old GTM had a checkbox to enable e-commerce tracking and it would just read the dataLayer Enhanced Ecommerce (UA) Developer Guide  |  Google Tag Manager for Web Tracking  |  Google Developer...

google-tag-manager-enhanced-ecommerce-event-tracking

16 Comments

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Level 2

10/25/18

Just want to point out that while the Adobe Analytics Product String extension is a step in the right direction, the version currently available doesn't support merchandised evars or custom events so is of limited use

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Community Advisor

11/7/18

Search Discovery's AA Product String Builder is live in the production Launch extension catalog.

It's been a while in development, but I'm very pleased with the result.  There will be more docs and usage videos to come, but for now, there should be enough in-context help to get people rolling.

Enjoy!

Screen Shot 2018-11-07 at 4.56.31 PM.png

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Community Advisor

11/7/18

Steve - You should check out the AA Product String Builder that just went live today.  It has full support for any number of merch evars and custom events.  Look for this in the Launch Extension Catalog.

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