Do we need to use processing rules for Adobe Analytics if we are using Alloy.js?

[#1]

Do we need to use processing rules for Adobe Analytics if we are using Alloy.js?

[#2 · Accepted solution]

Maybe. Adobe Analytics needs evars, so the data needs to be mapped. If you use our suggested XDM schema (not required) we can auto map much of that. If not, you will have to use processing rules. And yes, we’re talking about a new UI for that.