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Conditional action for consent check aka action consent aware

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stefanm38281801
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stefanm38281801
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stefanm38281801
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08-03-2018

With GDPR coming, the need for consent awareness of rules and actions is becoming more stringent.

We have quite a lot of rules which stack up depending on a consent level of the user (e.g.):

- strict -> only complete anonymous tracking allowed (eg. analytics beacon)

- mid -> some user identification allowed (hashed)

- low -> 3rd party pixels allowed

Currently we have to make for each of these levels a rule, take e.g. a simple page view:

- level at least strict -> send out the analytics beacon

- level at least mid -> send data to DMP

- level at least low -> set a DoubleClick display Pixel

Which ends up for quite a lot of our rules, we have to double or triple them...

Some idea could be to have e.g. a consent check action in the action chain. If the check fails, the rest of the action chain is not executed anymore. This could combine the 3 rules above into 1 page view rule with this action chain:

Actions: set AA vars -> send AA beacon -> clear AA vars -> check consent mid -> send data to DMP -> consent check low -> send 3rd party pixels

Another idea could be to have an action being consent aware itself, so the action is only executed if a global consent level (e.g. set in a cookie) is met. The "old" sat_track option is to black/white and does block everything or nothing...

Any thoughts on this?

Stefan

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cody_crumrine
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cody_crumrine
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26-03-2018

Hi Stefan,

That's definitely a great application for rule conditions/exceptions in Launch.

It looks like there are currently three extensions in the launch catalog offering to help manage user consent. One by Evidon, one by One Trust and one by TrustArc.

I'd be curious to hear if one of those meets your needs or not.