AEP - Real time activation

[#1]

I would like to implement following use case using AEP -

1. Capture user behavioral data while he interacts with the website. 

2. If a user shows an interest in a product then add him/her to a particular segment. 

3. If user has qualified for a segment in Step#2 then show some personalized message or offer. 

I can capture the behavioral data using Adobe Launch and stream it into AEP. Do I need to call Streaming Segmentation API in Step#2 to evaluate the user in a segment in real time? How do I determine in real time whether the user has qualified for that particular segment ?

[#2 · Accepted solution]

Yes, you are correct about calling streaming segmentation. With this capability, most segment rules can be evaluated and qualified. See this: https://docs.adobe.com/content/help/en/experience-platform/segmentation/api/streaming-segmentation.h...for more details.

Once you have developed, tested, and saved your segment definition, you can then evaluate the segment through either scheduled evaluation or on-demand evaluation.

Scheduled evaluation (also known as 'scheduled segmentation') allows you to create a recurring schedule for running an export job at a specific time, whereas on-demand evaluation involves creating a segment job to build the audience immediately. Steps for each are outlined at [1].

[1]: https://docs.adobe.com/content/help/en/experience-platform/segmentation/tutorials/evaluate-a-segment...

Thanks!!

[#3]

@ChitraMadan @BrianKasingli @vanegi Any Help on this?

[#4]

@ArpitVarshney  @vanegi @Theo_Pendle @Arun_Patidar @Nupur_Jain  Please share your 2 cents.