Adobe Launch and Facebook Extension




We migrated our Facebook pixel from GTM to Adobe Launch. We created a rule using the Facebook extension action type "send page view" (screen grab below)


What we noticed is, once the Launch rule was published, the pageview counts in facebook spiked significantly.

GTM tag was paused before Launch rule was published, so there shouldnt be any issues with the pixel firing twice.


We note that GTM configuration had "Fire Once per Page" option ticked, which we believe is replicated by "Core - Page Bottom" event in Launch.


What we are wondering is, has anyone else come across this issue? or have we missed a step in creating the rule?


Any thoughts/feedback is welcome.







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