Adobe Experience Platform

One of the biggest challenges in personalization is determining how far a company should go in using customer data to craft a tailored experience. Which machine learning algorithm will deliver the perfect offer at the right moment? But there’s a fine line—go too far, and you risk making customers un...

An article on Net Promoter Scores (NPS) that I should have completed last year: - The traditional NPS method and how it's calculated- Industry benchmarks and where your score stands- The concept of weighted NPS to capture more nuanced insights- How weak correlations between customer attributes and N...

Discover How to Supercharge Your SQL Workflow with VS Code & GitHub Copilot  Looking for a flexible, lightweight tool to manage SQL, download JSON data, and more? Visual Studio Code (VS Code) is your go-to solution. Paired with GitHub Copilot, this setup takes your development to the next level by p...

In the world of campaigns, real-time offers, and decisioning, one key governance activity is auditing what offers and decisions were made programmatically. This becomes even more important and interesting for highly regulated industries like health care, financial services, telecom, etc. Campaign ma...

Navigate your data journey with precision—empower every decision with the Data Distiller Use Case & Capability Matrix

Perform Advanced Audience Overlap Analysis in Data Distiller Query Pro ModeAuthor: Annamalai (Senior Product Manager) & Purnaram (Architect)Reviewers: Saurabh (Group Product Manager) & Anil (Director Engineering) Welcome to a guide on utilizing Data Distiller's Query Pro Mode to create a SQL based a...

Learn more about how AI Assistant can accelerate onboarding for new hires in your team by providing instant access to relevant resources.

Your time is precious, and we understand the importance of efficiency when it comes to troubleshooting issues with Adobe Experience Platform. That's why we're excited to again bring you our carefully curated collection of Top KCS (Knowledge-Base) Articles for September 2024, designed to help you res...

In today’s highly competitive market, understanding customer behavior and acting on insights in real time is critical for success. Businesses are constantly looking for ways to drive personalized experiences that increase customer engagement and loyalty. One method that has stood the test of time in...