Adobe Experience Platform

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After multiple deadline extensions since Google announced it in 2020 for the first time, Google finally disabled third-party cookies for 1 % of randomly chosen Chrome users globally in Jan. 2024.  Google will completely phase out third-party cookies in Chrome browser by the end of 2024. So, it is mo...

Welcome to a guide on utilizing Data Distiller's Query Pro Mode for creating dynamic charts and dashboards directly from datasets within the Adobe Experience Platform. This feature is essential for users aiming to convert raw data into visually impactful and actionable insights.

IntroductionIn the data-driven world of today, having the right tools to visualize and analyze your data is more crucial than ever. We are thrilled to announce Query Pro Mode: a series of powerful upgrades to Data Distiller Customizable Insights, designed to supercharge your dashboards and bring you...

In today's data-driven world, the ability to quickly access, understand, and manipulate data is invaluable. One of the most interesting features of Adobe Experience Platform is the View SQL capability, a feature designed to offer transparency and flexibility in how data informs customer Profiles, Audiences...

In the ever-evolving landscape of data analytics, the agility to adapt and present information clearly and securely is not just an advantage—it's a necessity. As we strive to craft more impactful dashboards, particularly in the critical area of Adobe Real-Time CDP, leveraging the capabilities of dat...

Consent Trends Analysis: Track consent trends over time to see shifts in customer preferences, like more opt-ins, showing changes in privacy concerns or strategy impacts.Communication Channel Optimization: Identify top and least favored communication channels to improve engagement and consent compli...

In this comprehensive tutorial, we're set to explore the creation of an Insights data model, employing the customizable insights capability offered by Data Distiller. Through a detailed step-by-step demo, I aim to improve your data workflows by adapting insights data models to meet your unique requi...

You must have heard of the Edge Network while implementing the Adobe Experience Platform. However, not everybody knows what it really is or understands it in full. In this post, I want to mitigate this gap and I am going to introduce this part of the Adobe Experience Platform.

In the age of data-driven decision-making, the ability to quickly analyze and act upon customer data is not just an advantage; it's a necessity. BI tools such as Power BI help businesses visualize and interpret their data, while Adobe Real-Time Customer Data Platform (CDP) has transformed the manage...