In Summer of 2020, Walgreens Boots Alliance announced a strategic partnership with Adobe and Microsoft. The technology partners would play an important role as Walgreens and Boots (UK) worked to enhance shopping and wellness experiences, while driving a mass personalization effort. In the U.S., that meant activating a loyalty program with over 100 million members.
The partnership with Adobe Experience Cloud brought a set of tools that produced deeper customer insights, while delivering more relevant customer experiences that were integrated across channels like the website, mobile app, and in-person retail. In the months since the partnership was unveiled, Walgreens Boots Alliance has made great progress, demonstrating what it means to drive meaningful digital transformation on the behalf of customers.
Most recently, Walgreens in the U.S. launched an online portal for Covid-19 vaccines. The experience provided an easy way for users to determine their eligibility, register for appointments, receive reminders for second shots and even schedule Uber rides to get to a Walgreens location. It also acted as a hub for vaccine information and tips, in a time when the demand for guidance has been very high.