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Solving Implementation Pain Points with Adobe Experience Platform Web SDK and Edge Network | AEM Community Blog Seeding

kautuk_sahni

Community Manager

11-10-2020

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Solving Implementation Pain Points with Adobe Experience Platform Web SDK and Edge Network by Adobe Tech Blog - Jaemi Bremner

Abstract

The implementation of marketing technologies on a website can be complex. Data is coming and going, personalization content is retrieved and rendered, and identities and segments are synchronized.

As Adobe has grown its portfolio of marketing technologies, our technical complexity has grown with it. Many of Adobe Experience Cloud offerings were acquisitions. Each product had its own JavaScript library, its own server endpoint, its own database, and its own method for managing a visitor’s identity. We acknowledged that each Adobe product needed to be integrated with other Adobe products.
With Adobe Experience Platform, our goal is to reduce the complexity of implementing Adobe’s technologies on your website by creating a more unified experience. Early first steps included a unified JavaScript library, unified data, unified requests, unified server endpoints, and unified cookies.

Let’s take a look at some of the specific pain points we’ve heard from our customers and how Adobe Experience Platform Web SDK (a JavaScript library) and Adobe Experience Platform Edge Network (a network of servers with which the SDK interacts) seek to solve them.

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Solving Implementation Pain Points with Adobe Experience Platform Web SDK and Edge Network

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