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Adobe Analytics for SEO onsite reporting.

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Level 1

Can you use Adobe Analytics to find data and report on website clicks, impressions, indexed pages, desktop vs. mobile traffic, bounce-rate, time spent on site, and top performing pages?

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Correct answer by
Community Advisor

Hi @cadebiegel 

 

Adobe Analytics can be configured for AEM websites so that, when someone interacts with the pages, events are sent to Adobe Analytics from which reports are generated.

 

Your Visitor Profile reports (Geo, Technology, etc) and Traffic sources reports (assuming you have outside traffic do your dev site and your internal URLs are set up correctly), clicks, indexed pages, device type such as desktop, mobile and the time spent on each page are all "Out of the Box"reports and can be viewed.

 

Also I will suggest you to post the query to Adobe Analytics communities page for more information:

https://experienceleaguecommunities.adobe.com/t5/adobe-analytics/ct-p/adobe-analytics-community

 

Thanks!

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2 Replies

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Correct answer by
Community Advisor

Hi @cadebiegel 

 

Adobe Analytics can be configured for AEM websites so that, when someone interacts with the pages, events are sent to Adobe Analytics from which reports are generated.

 

Your Visitor Profile reports (Geo, Technology, etc) and Traffic sources reports (assuming you have outside traffic do your dev site and your internal URLs are set up correctly), clicks, indexed pages, device type such as desktop, mobile and the time spent on each page are all "Out of the Box"reports and can be viewed.

 

Also I will suggest you to post the query to Adobe Analytics communities page for more information:

https://experienceleaguecommunities.adobe.com/t5/adobe-analytics/ct-p/adobe-analytics-community

 

Thanks!

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Level 2

You can assess the SEO performance by using adobe analytics i.e. you can track top performing landing pages, broken pages, time on landing pages etc. You can website clicks, impressions, indexed pages data on GSC, You need a script to lunch these GSC data to Adobe analytics (here is the process & script you can use https://www.fullstackanalyst.io/blog/adobe-analytics/importing-organic-google-search-data-to-adobe-a... )

Hope you can go head an develop a dashboard to assess your SEO performance, need help, quickly Request me to develop an SEO performance dashboard for your business. Happy to proceed.

Using looker data studio should make your job much easy