Again, it is this time of the year: It is time for Adobe Summit.
Unfortunately, the Summit is online. Fortunately, it is free for everybody to watch the 458 sessions.
Nevertheless, Summit started with a keynote hosted by Adobe President and CEO Shantanu Narayen, which held quite a few surprises.
Instead of his living room like last year, Mr Narayen welcomed the audience from the lobby of an Adobe corporate building.
The style reminded us of Apple keynotes, but Narayen did not take us to a walk at Apple Park but came directly to the topic.
Of course, the pandemic was responsible for one of the biggest disruption corporates faced: the fast move to digital.
Digital experiences shape how we live, learn and play, Shantanu said and added that there is no going back: Every business has to be a digital business.
E-Commerce made a huge step forward. In 2020, 844 Billion Dollars were spent through e-commerce, almost twice as much as in the year before.
Therefore, it is simple to understand that the new winners in this digital economy are companies that can drive business growth with personalization because the digital economy runs on customer connections.
Exciting innovations at the Adobe Summit 2021
Anil Chakravarthy took over to present exciting technology innovations in the Experience Cloud after reiterating that every business had to move to digital, fast. And Adobe can help.
Not only has Adobe recently acquired Workfront, a marketing planning and work management (resulting in a new product called Adobe Workfront).
Another significant change is the declining relevance of third party cookies: First-party data has never been more relevant.
This fact is the motivation behind many smaller and bigger innovations in all solutions of the Adobe Experience Cloud: