For Configuration, Page publishes would work!!
Activate the root page of the website to replicate it to the publish server. (See How To Publish Pages.)
Note: If the framework you attached to the page was not activated yet, a wizard opens which allows you to publish it as well.
Source:- Manually Configuring the Integration with Adobe Target
For Activities, we need to publish them:- Managing Activities
I would recommend you using DTM/Launch to integrate AEM with Target. Many things would be catered automatically in this way.
Kautuk Sahni