Every organization whether big or small understands the importance of personalizing the digital experience of their customers. According to Monetate, “Personalization Marketers see an average increase of 20% in sales when using personalized experiences” and “59% of customers say that personalization influences their shopping decision”. These are just some of the many statistics that you’ll find that show the great amount of value personalization efforts have for organisations.
There is a lot that goes into creating personalized experiences for users but these experiences can only be effective if they’re leveraged appropriately. Two such solutions that help you create and optimize personalized customer experiences are Adobe Experience Manager (AEM) and Adobe Target (AT). The integration between these two solutions allows marketers to serve relevant experiences across multiple touch points, leading to higher downstream conversion thanks to the use of Experience Fragments (XF).
A/B tests or Experience Targeting activities created in Target typically run for at least a month until they record enough statistical significance to yield the result they’re supposed to. Once the results are achieved, it’s time to push the A/B test live, which essentially means that the Experience Fragment will be published live on the site.
In this article, we will provide an overview of how Project Firefly, our framework for building custom cloud-native Adobe apps, can help you integrate AEM and Target in a separate UI to achieve your personalization goals. We’ll also explore how to allow (approved) users to publish an XF live without logging in to either AEM or Target. So, let’s dive into the details!